If you’re in the world of marketing or advertising, you’ve probably heard the term Content Marketing. If you’re reading this article, you may be a little mystified by what it actually means. Don’t worry, I am about to clear it all up and also give you some tips on getting started with becoming a content marketer.

It’s happened to all marketing pros at one time or another. You need some new collateral designed or some creative ideas but the project is not a good fit for a traditional advertising agency. Maybe the project is too small, or the budget too tight, or the turnaround time is too fast. Regardless of your reasons, hiring a freelance graphic designer is always a viable option.

Ask a dozen people and you’ll likely get a dozen different answers.  The truth is that the definition of a brand has evolved over the years. The most common misconception is that a company’s brand is their logo and slogan. The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol, design, or a combination of them intended to identify the goods and services of one seller and to differentiate them from those of other sellers.” These elements are certainly part of a brand but the entire brand platform is much bigger in scope.